Our areas of expertise
In a context of increasing globalization, we assist companies in establishing and structuring their distribution networks in Morocco. We understand the complex challenges faced by businesses operating in a strict and evolving regulatory environment, especially in matters of competition law and selective or exclusive distribution.
Advisory and Distribution Strategy Services :
We support our clients in the creation, development, and restructuring of their distribution networks by helping them choose and structure the most appropriate distribution contracts, such as:
- Exclusive distribution contracts, granting exclusive sales rights within a defined geographical area;
- Selective distribution contracts, applying selection criteria to preserve brand image and quality standards;
- Franchise agreements, governing the replication of a business model and brand use;
- Commercial agency and concession contracts, establishing rights to represent a brand or product.
We pay particular attention to drafting territorial clauses, ensuring alignment between operational areas and the client’s strategic objectives.
This approach integrates compliance with antitrust and competition laws, limiting restrictive practices such as excessive exclusivity or resale restrictions, in order to prevent legal risks and ensure the stability of contractual relationships.
Distribution Litigation :
In case of disputes, our Firm has extensive experience in resolving conflicts between franchisors, franchisees, distributors, and suppliers. We represent clients in cases involving wrongful termination, counterfeiting, unfair competition, and breaches of non-compete or non-solicitation clauses. When amicable resolution is possible, we favor mediation and alternative solutions to preserve business relationships and commercial interests.
With expertise covering all aspects of distribution law, our Firm offers comprehensive support, combining strategic advice with robust defense in litigation, ensuring solutions that meet both regulatory and commercial expectations of the sector.
If you require legal advice or assistance, please do not hesitate to contact us.
